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Misr Al-Khair implements an interactive training workshop on marketing and digital transformation for associations participating in obtaining the Institutional Excellence Grant

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Feb 11, 2024

Sunday 2-11-2024

Within the framework of the activities of the Institutional Excellence Grant for NGOs... implemented with 55 NGOs in 16 governorates and in cooperation and partnership with the Charitable Society for Child Welfare in Giza, the interactive training workshop (Digital Marketing for NGOs) was implemented in the presence of 98 participants representing NGOs in 16 governorates. The workshop is engineer Yasser Ghallab, one of the most important digital marketing experts in the Arab world....
📊The workshop covered several topics, the most important of which are:
🟢 The importance of digital marketing for NGOs.
🟢 Elements of digital marketing.
🟢 Challenges facing civil society organizations in community communication.
🟢 Tips and recommendations to increase the efficiency and effectiveness of digital marketing in NGOs.
🟢 How to design a marketing plan.
🟢 How to deal with artificial intelligence as one of the digital marketing tools.

💡It is worth noting that the grant is in its first session and applications have been opened during the month of August 2023, and 163 NGOs from 23 governorates have applied for the grant. According to a number of criteria, 55 civil society organizations were selected, representing 16 governorates.